I used to worry about articles like this and wonder if they were true. I don't any more: I've watched allegation after allegation about the falsity of Christian doctrine and origins disproved, and I no longer look for the latest idiotic example as "something that has to be dealt with."
This is called "learning from experience" -- in the case of TIME and Newsweek, it's learning that they will seek out particular stories to try and get discussed and bought, and declining to be part of the crowd of fools who believe that they are worth disproving. I have lived long enough to know that whatever the latest archeological find that is alleged to upset the applecart, it will be studied, understood, and properly assimilated into the narrative that exists now soon enough, and that the lies, distortions, and posturings of the ignorant are just so much hot air: and despite all the hot air, I still don't believe in global warming.
UPDATE: The claim is based on even less than usual. And what do you know, taking it apart is basically child's play.
FURTHER UPDATE: But this does make a good moment to analyze the media's stupidity:
1. Headline Contradicted by Actual Article. Headlines of most of the articles about this subject stated that Mr. Cameron had found a box with Jesus' bones in it. However, the actual articles tell us that there were no bones inside after all, and we don't have samples of Jesus' DNA. Headline Contradicted by Actual Article is either an editorial oversight or an intentional misleading of the public to draw attention to an otherwise lame article. In this case, however, the article wasn't just lame, it was inflammatory because of its close relation to our next type of bogus media article.
2. Ad Masquerading as Actual Article. Several hundred publications ran this article, so it's not likely that anyone was paid off for placement. But this isn't a news article – it's a commercial. Most articles tell us that the "startling" claim about Jesus will be examined in-depth in a documentary Cameron produced. And they helpfully remind us what channel it's on and what time to watch. That's an ad in my book.