Of course, sometimes pork takes effort. It's a lot harder when you earmark money for something that some company in your district will say exists to get the money (I'm not sure how that works yet, and it's not like he responds to questions about it) (and, I suppose, you will be provided with a generous campaign contribution for your trouble), but it's kind of fun for newshawks.
This might, of course, be all business as usual, and perfectly permitted according to Congressional ethics rules. Which may tell us about Congressional ethics rules.
UPDATE: It appears that the star of the second paragraph is having more fun with earmarks. I'm reminded of the Mel Brooks line: "It is good to be the king."