November 10th, 2006


How to Drastically Reduce Pollution Cheaply

Use photocatalysts.

In large cities such as Milan, with persistent pollution problems caused by car emissions, smoke from heating systems, and industrial activities, both the company and outside experts estimate that covering 15% of all visible urban surfaces (painting the walls, repaving the roads) with products containing TX Active could abate pollution by up to 50%, depending on the specific atmospheric conditions.

A simple step. 30% more expensive than its replacements, but mandates for that sort of thing can spread the cost quite effectively: and the result is the cheapest air pollutant reducer available for urban areas.

I need Los Angeles to notice this. Any suggestions?